May/June 2006

A strong sense of corporate soul is an important cornerstone of the Canadian North strategy. This is not just an organizational philosophy, but also something that grows from our ownership group. Take a number of people passionate about the airline industry in the north and couple it with an ownership group who instills a sense of pride and communitymindedness and you’ve got a group of people who are providing an essential service … with corporate soul. Giving back to the community is a natural fit for Canadian North, considering we have been doing business in the north for over 75 years. The initial reason the Inuit from Nunavut and the Inuvialuit from the Western Arctic got together to buy Canadian North, a legacy airline, was to provide a vibrant competitive airline service for their people, and all northerners. That initial mandate has now expanded to include jets flying across 40% of Canada’s landmass.

Whether it’s providing an essential service or supporting a community’s health and wellbeing, we are proud to be an example in social consciousness. Music, art, sports, health and wellness and educational opportunities all enrich a community. At Canadian North we have developed a Community Support Program that allows us to provide support and sponsorship so northerners and all the communities where we fly can achieve their goals and dreams through community-building events and activities. Canadian North is proud to say that over the years we have provided millions of dollars in community sponsorship and support.

The following is a list of just a few of our sponsorships since January: Rotary Club, Northern Arts and Culture Centre, Wish Foundation, Mackenzie Gas Pipeline Youth Workshop, Inuvik Oil and Gas Bonspiel, Yellowknife Aurora Festival, Norman Wells Bonspiel, Canadian Idol, Food First Foundation, Cambridge Bay Hockey Tournament, Iqaluit Toonik Tyme – and that’s just during the beginning of the year!

We hope that your experience with our customer service agents, flight attendants or one of our sales staff not only exceeds your expectations, but also provides a glimpse into our corporate soul. We live and breathe it everyday.

Welcome aboard!

Tom Ruth
President of Canadian North 

If your organization is interested in applying for support from the Canadian North Community Support Program, please go to Community Support for more information.

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